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Road safety personalisation could provide answers for business fleets

Road safety personalisation could provide answers for business fleets

The new-found trust in technology, along with a growing awareness in changing human behaviours, looks set to heighten the interest in road safety ‘personalisation’ for businesses according to TTC Group.

According to the road safety specialists, the general growing interest from clients around what they could do with individual driving data has been vastly accelerated in light of the Covid-19 pandemic.

Influenced by the rapid uptake in technologies; changes in individual’s behaviours and daily routines; as well as continued rising demand from clients for deeper insights into their driver population, TTC Group’s chief executive officer, Jim Kirkwood claims ‘the road safety sector is on the cusp of real business change.’

TTC Group’s insights follow the Department for Transport’s (DfT) latest road safety review which despite highlighting the UK has some of the safest roads in Europe, also demonstrates how the past decade has seen a plateau in the number of people killed and seriously injured on the UK’s roads.

Jim explained, ‘Today data from multiple sources, including tracking and telematics data, dashcam footage, parking charges and speeding offences is all available. However, amalgamating that information into something coherent and meaningful is the next step in road safety.

‘What we are now potentially entering is an era of automation, artificial intelligence and connectivity which integrates existing data sources effectively and from it interprets meaningful and valuable insights to deliver road safety, risk management and other benefits.’

Despite the significant impact technology can and will likely have, it alone will not make the necessary improvements to road safety. Instead TTC Group believes that safety conscious business cultures in combination with technology will achieve the greatest results.

Jim said, ‘Road safety, I am certain, is one of those areas where through the deployment of technology and the adoption of new ways of thinking there can be huge benefits with regards compliance, health and safety, and commercial opportunities.’

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