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Marshall Motor Group and AX extend partnership by three years 

Marshall Motor Group and AX extend partnership by three years 

One of the UK’s oldest and largest franchised dealer groups, Marshall Motor Group, has extended its partnership with AX by three years. 

The two companies have collaborated since 2009 to provide a seamless accident aftercare service to Marshall Motor Group customers who have had the misfortune of being involved in a non-fault collision. 

The partnership has boosted bodyshop revenue, increasing labour hours and parts sales, as well as supporting customer retention and providing sales leads. 

With the new three-year agreement, Marshall Motor Group will continue to offer a unified accident aftercare service which means its customers experience a minimum of hassle in what is a stressful time following and accident. 

Using its hot-key seamless transfer system, AX acts as an extension of the Marshall Motor Group operation, quickly qualifying the claim, the AX team then provides a replacement vehicle and liaises with all the relevant parties 

The Marshall Motor Group customer journey is also aided by AX’s Beacon software; developed in-house to optimise communication between stakeholders, it monitors all aspects of the claim journey to help partners keep the customer informed at all times. 

The new deal, which covers accident aftercare across all Marshall Motor Group sites, will see the brands partner until at least 2023, helping the franchised dealership group to further cement its reputation as a local, trusted source of motoring services. Representing brands ranging from Audi, BMW, Ford, Land Rover, SKODA, and Mercedes-Benz to Volkswagen and Volvo, customers from multiple brands have benefitted from AX’s accident aftercare services. 

Scott Hamilton-Cooper, Director of Sales and Operations for AX, said: “Marshall Motor Group is highly respected for its service levels and customer-centric approach – we are thrilled to extend our journey with the firm for at least another three years. We work very closely, and our partnership is a great example of two experts in their field coming together to provide customers with an even better experience.  

“For all our partners, we offer a tailored approach which enables us to unify operations for a seamless and efficient service; this results in a significant boost to revenues and customer loyalty.”

Neil Tonks, Group Aftersales Director & Divisional Director at Marshall Motor Group, said: “Our philosophy dictates that the customer is the boss; it is essential to provide exemplary service and an outstanding overall customer experience. In turn, this undoubtedly boosts customer retention. To achieve these goals, it is essential to choose strategic business partners wisely, and we are delighted to partner with AX for another three years – a firm that shares the same philosophy as Marshall Motor Group.” 

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