Key2Key user data reveals even northern Italian dealers securing new deals amid the coronavirus crisis
DETERMINED car dealers in crisis-stricken Lombardy are still securing new deals by doubling down on customer loyalty strategies.
The remarkable finding comes from customer retention specialists Chrysalis Loyalty, as the business reveals a raft of free initiatives to help UK dealers position themselves for recovery from the current crisis.
Chrysalis drilled into user activity on its international Key2Key customer retention platform to discover that new car business activity continues, albeit at slower pace, in every region the company serves – including Lombardy.
Meanwhile, Chrysalis is launching a series of free initiatives designed to help UK dealers implement ‘work-from-home’ customer renewal strategies and liquidate existing stocks of cars over the coming months. At the same time support for dealers to kick-start their future recovery will be freely given to those who need it.
The business believes that this time of enforced reductions in trade, due to social quarantine measures, provides an opportunity for retailers to position themselves for the most dramatic upturn in automotive retail history, when restrictions are removed.
Free webinars from customer retention experts in the Chrysalis training academy begin on April 21st, designed to help dealers develop ‘laser-guided’ marketing and digital strategies to emerge from the crisis stronger than before.
And a unique data engine, which is capable of precisely mapping suitable existing stock to customers, including service customers only, will be made freely available to dealer marketing teams.
Jolyon Barker, of Chrysalis Loyalty, said: “Nothing highlights the importance of effective digital strategies more than when dealers are forced to temporarily close their doors.
“We are now seeing this play out in some of the hardest hit regions we serve and that reinforces our determination to help colleagues everywhere in motor retail to position themselves right now to take best advantage of the recovery that will come.
“We all have a part to play in the fight to preserve lives and the businesses we all rely on for our livings, so we are proud to provide these new initiatives free of charge.
“Although there are few things to celebrate during this crisis, we have been inspired by the resilience of Chrysalis customers around the world who remain determined to build stronger businesses.
“We are now focused on two goals; to help dealers right now to implement ‘work-from-home’ renewals strategies while liquidating existing stock. But at the same time also help them develop future-proof strategies and tools that will kick-start the recovery that we know will come.
“Our industry could see the most dramatic upturn in automotive history when this crisis has been brought under control. Dealers who use these difficult days to position themselves for that recovery will emerge stronger, more successful and more profitable than before it began.”
Registration is now open for the first free Chrysalis webinar, entitled ‘Customer Retention and Renewals – Adapting to Change’ at https://bit.ly/34DZhf0. Insights to be covered in the session include;
Transition to a contactless retention process, based on best practice principles
Implement a strategy for maintaining customer engagement
Adapt for long term changes in buyer behaviour
*Article Source http://www.chrysalisloyalty.com/