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Hyundai Motor introduces live chat video feature, making online car buying easier than ever

Hyundai Motor introduces live chat video feature, making online car buying easier than ever

Hyundai Motor has announced the launch of Live Chat Video, which will allow customers to connect to dealers face-to-face using their web browser and webcam. This represents another step forward in the digitisation of car buying, making it easier than ever for consumers to get personalized information from the comfort of their own homes.

Hyundai’s new Live Chat Video technology works entirely within the customer’s web browser. It requires no installation of additional software. All the customer needs to do is visit the national or dealer’s website and click a button to request a video chat. The showroom staff will answer requests using a video camera on their PC.

Staff can discuss the customer’s needs, but also have the capability to deliver a virtual walk around of vehicles in the showroom to show features and to highlight the benefits of the Hyundai vehicle that the visitor is interested in.

Through the screen-sharing feature, the dealer can work collaboratively with the customer to find and configure the vehicle they are considering, work through their finance options, and arrange a dealer visit or test drive.

The system allows the dealer to share documents such as brochures or quotations and to complete all necessary transactions through to the final purchase if the customer wishes to do so.

Live Chat Video can be used on any device with a browser, including tablets and smartphones. Customers can book a slot at a time that is convenient to them.

“Live Chat Video provides us with the opportunity to further enhance our digital offering to our customers - making it even easier and more convenient to buy our cars,” says Ashley Andrew. “We launched our pioneering digital car-buying service, Click to Buy back in 2017 but the last few months really have further enforced the importance of online interaction as we look to the future of car retail.”

The Live Chat Video technology is provided by Sophus3, a leading supplier to the automotive industry of analytics and competitive benchmarking services as well as a suite of online engagement tools.

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