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BookMyGarage.com sees record bookings and franchised dealer sign-up surge in 2021

BookMyGarage.com sees record bookings and franchised dealer sign-up surge in 2021

BookMyGarage.com achieved its best ever month for bookings in October, growing by 34% compared to the same month in 2020.

The rise of its exclusive franchise SecretServiceTM programme also saw record growth, with bookings in Q3 this year rising by an impressive 238% when compared to Q3 in 2020.

Alongside the growth in bookings, the brand has also welcomed 13 new dealer groups to the go-to online comparison platform so far this year. 

The influx of franchised workshop signings – rising by 221 sites – provides a reach of over 1,000 dealers already in place for 2022 following their pilot phase.  

The ability to target sites which need additional work to fill specific slots available, consequently catering for the aftersales staffing difficulties caused by Covid lockdowns, along with the irregular MOT pattern that resulted from last year’s MOT extension, may point to why so many dealers are turning to BookMyGarage.com. 

Karen Rotberg, Co-Founder of BookMyGarage.com, commented, “Heading into this year, many dealers were concerned about reduced new car sales and the lingering knock-on effects of the MOT extension. With dealers now more reliant than ever on aftersales, this may explain the influx of new business partners we’ve experienced, as dealers looked for innovative ways to get ahead. 

“Through our SecretServiceTM offering, we are able to provide dealers with profitable workshop bookings from sectors 2 and 3 of the vehicle parc, which would usually be serviced by the fast-fits and independent sector.  With volumes increasing by nearly 250% across the summer, the new arrivals and existing partners have benefitted greatly from conquest bookings that would otherwise be lost from the dealer network. 

“We look forward to building on this growth into next year.  Following a successful pilot with a major OEM, we already have the first sites within their network launching with SecretService this week.”

 BookMyGarage.com has helped more than four and a half million motorists obtain instant comparison prices for MOT, service and repair procedures through its network of over 9,000 franchise and independent UK garages.

 

*Article Source www.performancecomms.com

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