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BCA introduces major enhancements to online platform

BCA introduces major enhancements to online platform

BCA continues to enhance its digital offering with the launch of the new Vehicle Details page.  This major update to BCA’s online vehicle search platform makes it easier for customers to assess, track and bid with direct access into a live sale. 

Working in close collaboration with buyers, every aspect of the Vehicle Details page has been redesigned to help BCA customers make informed decisions faster on the vehicles they want to buy. 

The user experience has been enhanced and is now more intuitive and user friendly, with a simpler, more informative layout, more detailed digital images and improved functionality across both desktop and mobile devices.

BCA customers will find that vehicle images are now higher definition with enhanced zoom, and showcased with the new background replacement feature.  There is a clear breakdown of vehicle information, with the number of previous owners, mileage, vehicle grade and guide pricing all highlighted. 

Users can also easily navigate to the full sale catalogue section from individual vehicle details and – if ready to bid – can join a sale in progress via the Live Sale button.  If a user prefers to leave a Proxy Bid, they can place this direct from the vehicle details right up until the sale commences.

Dene Jones, BCA Group Chief Marketing & Data Officer, commented “As part of BCA's continued improvements to the online buying experience, we are now pleased to announce the rollout of our new Vehicle Details page.  This significant enhancement to our digital offering makes it even easier for our buyers to find, assess and track a vehicle on BCA Online.  We are on a journey with our customers to improve and enhance the digital experience by delivering a consistent and user-friendly service on both mobile and desktop.”

The new Vehicle Details page is now live across all BCA vehicles.  Please visit bca.co.uk for more information.

*Article Source www.harrisonsadler.co.uk

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