Alphabet expands mobility offering with dedicated broker channel

posted on April 23, 2014

Top three leasing company, Alphabet, has announced a trio of new appointments to launch its first-ever dedicated broker channel. The mobility specialist, which operates more than 125,000 lease contracts across the UK, has introduced the programme to increase access to its suite of integrated mobility products.

Gavin Davies, Graham Conway and Richard Chadwick join Alphabet’s rapidly growing fleet management team and will play a key part in launching the new broker partner channel which strives make Alphabet the lender of choice for electric vehicles and prestige models in the broker/SME arena.. Davies, Conway and Chadwick are tasked with creating a symbiotic partnership arrangement with an exclusive elite group of established brokers in the UK. Through a bespoke new IT platform, Alphabet’s broker partners will have access to a full suite of funding and ancillary products.

Davies, who previously held two regional director roles at LeasePlan, at both Network (LeasePlan Group) and also LeasePlan’s corporate client division, brings more than 11 years’ experience in the fleet sector and takes the lead as head of indirect sales at Alphabet. With key initial responsibility to pioneer the broker channel roll-out, Davies will work closely with approved brokers to provide SME organisations with complete mobility solutions. Once launched, Gavin will continue to develop and head up the indirect sales channel.

Conway, who has been appointed as head of special offer management, also brings nearly a decade of mobility experience from his previous position of head of tactical business at Lex Autolease. As well as further developing service lines and increasing access to Alphabet’s range of integrated mobility solutions, Conway will work closely with approved partners across the UK to drive forward the dedicated channel and build strong broker relationships. In addition, Conway will be responsible for securing exclusive campaigns with all vehicle manufacturers and maintaining relationships with dealer groups.

Chadwick, who previously spent more than eight years with LeasePlan and Black Horse Finance, will work alongside Davies and Conway to ensure the smooth integration of the systems covering the whole broker partner sales lifecycle. He will also be responsible for delivering the roll-out of the bespoke IT platform which will support Alphabet’s broker offer.

“We’re delighted to announce the launch of our first-ever dedicated broker channel,” commented Richard Schooling, CEO at Alphabet.

“Brokers are a hugely important part of the vehicle rental industry, increasing access to mobility services for thousands of SME organisations nationally. Partnering with a select few highly-experienced and approved broker organisations will allow us to provide a greater number of companies with fully-integrated, fit-for-purpose, mobility services – a key objective for Alphabet.

“Gavin, Graham and Richard will play a vital part in the launch and development of the channel and we’re delighted to welcome them on board.”

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