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Legal Disclaimer

Legal notice

Data protection
When using our services you may be asked to supply personal data. Providing this information is voluntary.

Personal data collected through this website are used solely for the purposes of providing individual customer care, sending product information or communicating details of our services. All data is collected and stored in Switzerland and the EU in accordance with the applicable data protection regulations in Switzerland, and may be forwarded to BMW Group companies. We use this data for marketing purposes of Alphabet Fuhrparkmanagement (Schweiz) AG and for lead generation, surveys and information. Your data will not be forwarded to third parties, with the exception of service providers acting on behalf of Alphabet Fuhrparkmanagement (Schweiz) AG and BMW Group companies. Alphabet Fuhrparkmanagement (Schweiz) AG guarantees that your personal data will be treated as confidential in accordance with applicable data protection regulations.

If you have previously provided us with personal data via this website and would like this data to be deleted from our servers and databases, please contact us directly.

A cookie is a small text file which is copied onto your hard disk by a website. Cookies do not cause any damage to your computer and do not contain any viruses. The cookies from our websites do not gather any personal data about you.

Cookies enable us to identify you the next time you visit our website and to provide offers that are relevant to you and tailored to meet your individual needs.

Cookies, web tracking and placement of advertisements

Alphabet uses web analytics on its website to make ongoing improvements to the user experience and optimise the presentation of online content. Third-party services are also employed to place advertisements on the website that may be of interest and are appropriate to visitors to the website. These third parties gather personal data as part of this process. Below is a full list of these services:

a) Google Analytics

In order to optimise the range of services available to Alphabet customers, identify and investigate any sources of error and measure how users access the Alphabet site and which areas of the site are used and when, Alphabet uses Google Analytics, a web analytics service provided by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. Google Analytics has been expanded by the “anonymizeip” code in order to ensure all IP addresses are anonymised. In practice, this involves shortening IP addresses to exclude any direct personal references.

Google Analytics uses cookies. The information concerning your use of the website, including your anonymised IP address, will be transmitted to and stored by Google servers in the United States.

Your IP address will first be shortened by Google within the member states of the European Union or in countries which are contracting parties to the Agreement on the European Economic Area. Your full IP address will be transmitted to Google servers in the United States and shortened there only in exceptional cases.

Google will use the information generated on behalf of Alphabet to evaluate the use of the website, in order to compile reports on the website activities and provide other services connected with the use of the website and the Internet. The shortened IP address transmitted by means of Google Analytics via your browser will not be combined with any other Google data.

You may refuse the use of cookies by selecting the appropriate settings on your browser.

In addition, you can prevent the data created by the cookie and data related to your use of the website (including your IP address) from being collected and processed by Google by downloading and installing the browser plug-in available under the following link:

Detailed information on Google Analytics and data protection can be found at

b) LinkedIn

This website uses the LinkedIn Insight Tag and cookies.

If you visit this website while logged in to your LinkedIn profile, LinkedIn will use information from your profile to provide you with recommendations for content that may be of interest to you. This information also allows LinkedIn to make functions available to you on third-party websites and personalise them according to your preferences. For example, you can add to your contacts via your LinkedIn network and exchange information across your network (1st- and 2nd-degree contacts). Users who wish to deactivate this personalisation feature can disable the function here. For further details on how LinkedIn stores your data, please see section 3.2 of the LinkedIn privacy policy.

LinkedIn is able to compile reports using information collected on your preferences and make these available to companies which use plug-ins provided by LinkedIn and host similar technologies. This enables companies to measure the amount of traffic on their websites generated by LinkedIn. You can prevent LinkedIn from using your preferences by clicking here.

© Alphabet Fuhrparkmanagement (Schweiz) AG, Industriestrasse 20, 8157 Dielsdorf. All rights reserved. The text, images, graphics, sound files, animation files, video files, and their arrangement on the BMW Group websites are all subject to copyright and other intellectual property protection. These objects may not be copied for commercial use or distribution, nor may these objects be modified or reposted to other sites. Some BMW websites may contain images whose copyrights are attributable to third parties.

Warranty, liability

The information on this website is provided "as is" and without warranty of any kind, expressed or implied, including (but not limited to) any implied warranties of merchantability, fitness for any particular purpose, or non-infringement of third party rights. While the information provided is believed to be accurate, it may include errors or inaccuracies. In no event shall Alphabet Fuhrparkmanagement (Schweiz) AG be liable to any person for any special, indirect or consequential damages relating to this material, unless caused by gross negligence or intentional misconduct. Alphabet Fuhrparkmanagement (Schweiz) AG is not responsible for the contents of websites that are maintained by third parties and therefore waives its liability for any links from this website to other websites.


Unless otherwise indicated, all trademarks on this website are subject to trademark rights of BMW Group, including marks, model names, logos, and emblems.


The BMW Group would like to present you with an innovative and informative website. The intellectual property included on the website, such as patents, brands and copyrights, is protected. The provision of this website does not grant you licence to use the intellectual property of companies within the BMW Group or that of third parties.

[1] Quelle: und


Kontaktdaten / verantwortlich für den Inhalt: 

Alphabet Fuhrparkmanagement (Schweiz) AG
Industriestrasse 20
CH-8157 Dielsdorf

Phone: +41 58 269 65 67
Office hours: Mo. – Fr. 08:00 - 12:00 a.m.  / 1:00  - 5:00 p.m. 


We are happy to help!

+41 58 269 65 67