Management

Martin Erb - Managing Director

We take a personal and passionate approach to finding individual mobility solutions for our clients.

“Alphabet develops novel concepts for the individual business mobility of the future. The professional and prompt service delivered by our staff makes for satisfied customers. My task is to create the right conditions to allow our staff to develop their full potential.”

Martin Erb has been Managing Director of Alphabet in Switzerland since February 2013. Previously he worked for Alphabet Germany in various management positions for 13 years. In 1987 he began his career on the field staff of the BMW Kredit Bank and has worked in the car leasing sector ever since. In 1990 he left the BMW Group and spent 10 years in sales for various leasing companies. In the summer of 2000 he came back to the Group as regional manager in Bavaria for the still-young Alphabet. Martin Erb places particular value on client-focused thinking, dependability and acting sustainably.

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Rob van Acker - CFO

Alphabet stands for innovative mobility solutions and sustained customer relationships.

"I see my key responsibility as offering our customers the right mobility solutions in order to guarantee the company profitable growth by correct assessment of opportunities and risks. This is possible only by long-term, partnership-based customer relationships characterised by transparency, trust and fairness."

Rob van Acker joined the BMW Group in 1998. Since then he has been responsible for various finance and risk management positions in the financial services sphere. From 2001 to 2005 he was the Financial Controller in Belgium. He then spent 4 years in the German market in the Dealer Financing Division at BMW Bank GmbH, before moving to the Global Credit Risk Management Team in 2009. After approximately 4 years as CFO for Nordics (including Sweden, Norway and Denmark) Rob van Acker has now been working as CFO in Switzerland since August 2016.

He regards combining our customers' global requirements with an individual market solution as an exciting task. In his daily work he values teamwork, openness and solution-oriented action.

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Matthias Bischof - Sales and Marketing Director

We focus our attention on knowing right from the start how your mobility solution might ultimately look. We take a solution-driven approach in the pursuit of our common goals and seek to build on excellent and enduring business relationships.

“My main task is to identify needs in the marketplace and work with our specialists at Alphabet on developing mobility concepts that are individually tailored to the client and can be implemented successfully, quickly and with a high customer benefit.”

Matthias Bischof has been Alphabet’s Sales and Marketing Director since August 2011. In his previous position as regional manager he made a decisive contribution to the realignment of the company. Following his apprenticeship in a technically dominated environment in the automotive industry, he trained further in sales and management and continued to develop his knowledge and skills. Since 2005 he has worked in various capacities in the fleet management sector. He attaches particular importance to an active and personal customer relationship based on trust and frank communication.

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Alain Bahni - Operations Manager

The best way to be outstanding is, love what you do!

«Understanding its customers and the market is the best way for a company to get ahead and show the way forward. That's the only way we can keep on developing with our customers and succeed long term. My main task is to make sure we deliver our services smoothly to our customers and provide them with the mobility services of tomorrow.»

Alain Bahni has been Operations Director at Alphabet Fuhrparkmanagement (Schweiz) AG since August 2014. Before that, he supported Alphabet's Swiss team as regional manager for three years. Right from his technical training, he was drawn to the automotive industry, in which he can now look back on a good 14 years' professional experience.

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