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Alphabet Belgium brings mobility to every employee with My Personal Lease

Aartselaar, 18 September 2017 - With the My Personal Lease offer, Alphabet now has an appropriate answer to the Cash4Car scheme. This new product allows employees to lease a brand-new car in their own name under favourable conditions.

My Personal Lease is aimed at all employees of companies that are Alphabet customers who wish to enjoy all the benefits of a car under an operational leasing plan. Unlike existing cafeteria plans, no part of the salary is used or withheld since the arrangement consists of a direct contract between Alphabet and the private individual.

“The new offer is in line with a number of strategic company objectives,” says Erik Swerts, CEO of Alphabet Belgium. “In this way, Alphabet aims to continue to grow by addressing a new client base. We are achieving this, for example, by rolling out innovative concepts that capitalise on with new mobility trends in society. For instance, with B2E we are looking at cars as a service rather than as something that is owned.”

The benefits to employees are obvious: the luxury of a new car without the worries and at a very competitive, all-inclusive price. The complete service package covering repairs, maintenance, tyres, insurance, legal assistance and even a replacement car is included in the offer. At the end of the contract the user does not have to finance the residual value and a follow-up contract can be easily concluded. Given the fact that this mostly involves the replacement of older cars, My Personal Lease means that these are traded in for newer and more fuel-efficient models.

In turn, for companies My Personal Lease represents a new opportunity to profile themselves as an attractive employer on the labour market. Marc Vandenbergh, Director of Sales & Marketing, adds:

“If the employer offers the Cash4Car scheme employees can opt to exchange their company car for financial compensation. With My Personal Lease, Alphabet is immediately offering the option to continue leasing a car in an alternative way. There will always be a selection of My Personal Lease cars available with a great equipment level under very attractive conditions.”

Finally, the entire process is handled by Alphabet directly with the employee, meaning employers do not at any time have to manage and follow-up these files.

About Alphabet

As one of the market leaders in corporate mobility in Europe, Alphabet helps companies manage their fleet in an efficient and sustainable manner. Alphabet was founded in 1997 as a division of BMW Group and has since acquired extensive knowledge in the field of international fleet management and operational leasing. The comprehensive service it offers includes advice as well as financing. Alphabet’s corporate mobility solutions are tailor-made to ensure that they satisfy companies’ specific requirements.

With a portfolio of 650,000 vehicles of all makes in 19 countries, it is one of the four major players on the market. In Belgium, Alphabet currently manages 50,000 vehicles, good for a place in the top three.

Thanks to its expertise and technological knowhow, Alphabet is playing a leading role in Advanced Mobility Solutions: AlphaElectric offers businesses extensive eMobility solutions, AlphaCity provides a cost-saving Corporate Car Sharing arrangement and AlphaFlex allows companies to integrate a mobility budget.


For further information, please contact: Kirsten Major, Press relations, Alphabet Belgium on +32 (0)3 459 59 74,

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