SWIFT to deploy 21 electric BMW i3s
TERHULPEN, 6 May 2015 – On Tuesday 5 May, specialist in financial messaging SWIFT started using 21 electric BMW i3 cars in partnership with leasing specialist Alphabet and BMW dealership Ginion Group. The company consciously chooses to make its fleet more eco-friendly. In addition, it is the largest fleet of electric BMW i3s simultaneously deployed in Belgium.
The whole SWIFT fleet consists of more than 950 corporate vehicles. As part of an ambitious mobility plan which includes significant 'greening' of the fleet, the financial transaction specialist selected the BMW i3 with Range Extender.
"Our i3 project is a perfect match for SWIFT as an innovative technology company. It supports our ambition to reduce our impact on the environment. Our mobility plan is constantly evolving: this new initiative allows employees with a relevant driving profile to have a direct positive impact on our overall emission level. It will also ensure that more electric vehicles will be chosen in the future," says Caroline Ceustermans, SWIFT Fleet Manager.
For SWIFT the choice for the BMW i3 with Range Extender was a logical choice. This premium city car met the requirements of the company more than perfectly, including an autonomy of up to 300 km. As part of the mobility package, the drivers can also use a traditional car for 30 days each year.
Leasing specialist Alphabet will take care of all practical matters with regard to the fleet management. "Alphabet is very proud to be delivering these 21 electric cars to SWIFT employees. It proves that AlphaElectric really works as a total concept to integrate alternative engines into existing company fleets, while still being user-friendly. For more comfort drivers can rely on Alphabet for a traditional car during e.g. their holiday periods. Alphabet is also there to assist in operational services or assistance related to their lease vehicle," says Marc Vandenbergh, Director Sales & Marketing at Alphabet.
BMW dealership Ginion Group introduced the BMW i3 to SWIFT. "SWIFT is a pioneer in terms of green mobility and wanted eco-friendly cars for its staff. Ginion Group maintains excellent relations with SWIFT and we have been loyal partners for years. Based on this collaboration the SWIFT project was materialised. By offering the BMW i3 as a fleet car we are very pleased to be able to meet SWIFT's expectations. The company gives its employees the chance to go for the mobility of the future with these eco-friendly cars. Ginion Group aims for perfection in terms of customised customer service. To this end we have passionate experts who give the best of themselves every day," states Stéphane Sertang, Ginion Group CEO.
Electrabel has provided the intelligent charging solution. 21 charging stations were installed by Cofely on the site of SWIFT and 19 at the concerned employees’ homes. Provided with an intelligent tool, the system offers the possibility to charge at any time in a safe way.
As a benchmark energy provider, Electrabel has a proactive policy to encourage a more sustainable mobility by offering complete solutions for charging electric vehicles and the participation in the construction and supply of service stations with CNG. Electrabel also assists its clients by giving them advice on these sustainable and innovative mobility solutions.
SWIFT is a member-owned cooperative that provides the communications platform, products and services to connect more than 10,800 banking organisations, securities institutions and corporate customers in over 200 countries and territories. SWIFT enables its users to exchange automated, standardised financial information securely and reliably, thereby lowering costs, reducing operational risk and eliminating operational inefficiencies. SWIFT also brings the financial community together to work collaboratively to shape market practice, define standards and debate issues of mutual interest.
As one of the market leaders for business mobility in Europe, Alphabet helps companies to manage their vehicle fleets efficiently and sustainably. Alphabet was formed in 1997 as a division of BMW Group and has built up extensive knowledge in the field of international vehicle fleet management and leasing. The extensive service includes both advice and financing. Alphabet business mobility solutions are all tailor-made in order to meet specific business needs.
With a database of over 550,000 vehicles of all makes in 18 countries, the organisation is one of the top four players on the market. In Belgium Alphabet now operates more than 42,000 vehicles and is among the top three.
With its expertise and technology, Alphabet leads the way in the field of Advanced Mobility Solutions: AlphaElectric offers companies extensive e-Mobility solutions, whilst Alpha City offers a cost-cutting Corporate Car Sharing arrangement. You will find more information on www.alphabet.be.
About BMW Group
With its three brands BMW, MINI and Rolls-Royce, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services. As a global company, the BMW Group operates 30 production and assembly facilities in 14 countries and has a global sales network in more than 140 countries.
In 2014, the BMW Group sold approximately 2.118 million cars and 123,000 motorcycles worldwide. The profit before tax for the financial year 2014 was approximately € 8.71 billion on revenues amounting to € 80.40 billion. As of 31 December 2014, the BMW Group had a workforce of 116,324 employees.
The success of the BMW Group has always been based on long-term thinking and responsible action. The company has therefore established ecological and social sustainability throughout the value chain, comprehensive product responsibility and a clear commitment to conserving resources as an integral part of its strategy.
Electrabel is part of the ENGIE, a world leader in energy, which develops its businesses around a model based on responsible growth to take up today’s major energy and environmental challenges: meeting energy needs, ensuring the security of supply, fighting against climate change and maximizing the use of resources. Electrabel is number one on the Belgium market, where it produces electricity and sells electricity, natural gas and energy services. The company offers its 2.8 million residential, professional and industrial customers energy solutions with added value and a customized service. Electrabel manages in Belgium diversified generating facilities of 8,700 MW close to its customers. They consist of power stations using renewable energy sources, power stations working on fossil fuels and nuclear power stations. The greenhouse gas emissions produced by the generating facilities are among the lowest in Europe. The company is the top green energy producer of the country, with a renewable energy capacity of 486 MW. Electrabel employs 4,900 people and is one of the most important employers in Belgium. The company is anchored in society for more than a century and it takes up its social responsibility with special attention to the underprivileged.
About Ginion Group
Ginion Group distributes BMW, MINI and Volvo products in the Brussels region and Ferrari in Brussels and the Grand Duchy of Luxembourg. The group is also the exclusive importer of Rolls-Royce and McLaren for Belgium and the Grand Duchy of Luxembourg.
Ginion Group offers a full range of possibilities in terms of mobility. It sells new and used cars, new and used motorcycles and scooters, original parts and accessories. It also proposes services such as financing, insurance, maintenance, a breakdown service, mechanical repairs and bodywork. In short, Ginion Group is a partner providing all services relating to the purchase and management of cars and motorcycles.
Stéphane Sertang, CEO Ginion Group, attaches great importance to the respect of these corporate values: customer satisfaction, mutual trust, competence and respect for the environment. That’s why it has selected passionate experts who give every day the best of themselves.
In 2012, the Ginion Group received the 'FEDERAUTO Human Resources Award', an award that recognizes a company that has distinguished itself through its involvement in the field of human resource management as well as in the coaching and training of workers, and which can be shown as an example to all the sectors represented by FEDERAUTO.
And always in compliance with these values, Stéphane Sertang is very proud that Ginion Group became in November 2013 BMW i official agent by presenting the BMW i3 and the BMW i8 in its concession located in Waterloo.
Last year, Stéphane Sertang was among the 10 nominees to become “Trends-Tendances Manager of the Year 2014”.
Ginion Group aims for perfection at the level of customized customer service. In order to reach this aim Ginion Group has passionate experts who give every day the best of themselves. For more information, visit our website www.giniongroup.be.
Fleet & Mobility Manager, HR Dept
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Manager Marketing & Communication
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Electrabel, GDF Suez Group
Spokesperson Energy Benelux & Germany
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Maxime De Cordier
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