Opel Astra elected Lease Car of the Year 2016
Aartselaar, 21 April 2016 - For a year the Opel Astra will have the privilege of calling itself Lease Car of the Year. The winner was announced during a futuristic award show.
On Thursday 21 April, journalists, importers, customers and employees of Alphabet gathered in the Proximus Lounge in Brussels for an award show about “Mobility of the Future”, a theme selected in line with Alphabet’s innovative approach. The twelve jury members, consisting of fleet journalists, customers and Alphabet’s internal specialists, unanimously voted this year for the Opel Astra, which also took “best in class” in the Business category.
The car won over the entire jury, among others through its combination of driving comfort and economy. Roeland Vriens, Fleet Manager at Opel Belgium said: “After winning “Car of the Year” in Genève earlier in March, we are very proud that we were awarded this prize too. The Opel Astra combines the traditional values of our brand, with the type of innovative, high-quality finish that until now were only to be found among the upper segments.” Jury chairman Marc Vandenbergh added: “At Alphabet we have noticed that the middle segment is becoming increasingly important. It already accounts for 42% of our portfolio at the moment. That is why I am convinced that the Opel Astra will have a spot in every car policy, with a positive impact on TCO (Total Cost of Ownership) and consumption, and thus the environment."
The DS DS3 won first prize in the Economy category. The car was very convincing in the field tests, and charmed the jury with its driving comfort, modern design and elegant finish. In the Business+ category the award went to the Audi A4, with excellent scores for fuel efficiency. It was also the public’s favourite, whose vote counted for 10% in the final scores. The winner of the Executive category was the Mercedes E-Class. This car astonished the jury with its technology and safety features, and its economic consumption, which is exceptional for this category.
This year, Alphabet’s customers could also vote, and factors such as emissions and field testing were weighted more heavily. “As trendwatchers, we find it important to take a critical look at this election and to refine the method, where necessary”, said Jury Chairman Marc Vandenbergh. This year the 24th edition of Lease Car of the Year election took place. Over the years, the election has become a reference in the industry.
About Lease Car of the Year
The Lease Car of the Year election was launched by Alphabet in 1991, and is the ideal occasion for Alphabet Belgium to share its expertise in TCO, sustainability and trendwatching with fleet managers. The initiative distinguishes itself by assessing vehicles marketed between 1 February of the previous year and 31 January of the current year according to their potential for corporate vehicle fleets. The jury performed the practical tests on March 11th. The remaining points were determined by a series of objective criteria such as TCO, safety & quality, emission and BIK. The customers of Alphabet were also able to cast a vote for their favourite lease car.
As one of the market leaders for business mobility in Europe, Alphabet helps companies to manage their vehicle fleets efficiently and sustainably. Alphabet was formed in 1997 as a division of BMW Group and has built up extensive knowledge in the field of international vehicle fleet management and leasing. The extensive service includes both advice and financing. Alphabet business mobility solutions are all tailor-made in order to meet specific business needs.
With a database of over 600,000 vehicles of all makes in 19 countries, the organisation is one of the top four players on the market. In Belgium Alphabet now operates more than 46,000 vehicles and is among the top three.
With its expertise and technology, Alphabet leads the way in the field of Advanced Mobility Solutions: Alpha Electric offers companies extensive e-Mobility solutions, whilst Alpha City offers a cost-cutting Corporate Car Sharing arrangement.
For further information, please contact: Ann Massart, Press relations, Alphabet Belgium 03/459.59.71, firstname.lastname@example.org.