Mazda6 voted Lease Car of the Year 2013

AARTSELAAR, - On 18 April 2013, Alphabet Belgium proclaimed the Mazda6 as Lease Car of the Year 2013 in the presence of more than 350 prominent figures from the fleet world. The winner, chosen by 12 members of a jury of fleet managers, trade press and internal specialists from Alphabet, was announced in the new Remarketing and Short Term Rental offices of Alphabet, situated at Boomsesteenweg 42 in Aartselaar.

The Mazda6, winner of the evening, is also Best in class in the Business+ category. In particular, the jury was pleasantly surprised by the short delivery times, the attractive benefit-in-kind tax treatment and a very enjoyable interior and driving behaviour. Best in class in the other categories are the Renault Clio (Economy), the Volvo V40 (Business) and the Lexus GS (Executive).

Bert de Vidts says: “As Fleet Manager for Mazda, I am a very happy man. The new Mazda6 is a great product, and I hope this award will encourage more companies to include Mazda in their fleets." Marc Vandenbergh, President of the Jury 2013, can only agree: “The fact that this year an Japanese brand comes out on top as a strong potential lease vehicle is not really a surprise to me. It proves that targeted efforts, in this case by Mazda, in terms of CO2 emissions, design and comfort pay off.”

Jan van Roon, CEO of Alphabet Belgium says: “This election is an excellent opportunity for Alphabet to look into the future, together with our employees, our customers and our suppliers. In addition, Lease Car of the Year has become a reference for the sector. We are very proud about that, because Alphabet wishes to play a substantial role in the exchange of good practices in the field of business mobility. This year’s edition was organised with the emphasis on innovation and sustainability.“

Download PDF

About Alphabet

Alphabet is a provider of business mobility in Europe. As such it helps companies to manage their corporate mobility in an economical and sustainable way. Founded in 1997 as a fleet management division of BMW Group, Alphabet has gathered extensive knowledge in fleet management and leasing. Based on this know-how the company creates innovative and flexible business mobility solutions that fit customers’ needs. One example is the Corporate CarSharing scheme AlphaCity. Alphabet has more than 500,000 cars of all makes under contract and is ranked fourth in the market. It offers a wide range of products and services including consulting, financing and car-related services, as well as comprehensive management programmes for corporate fleets. Alphabet has its headquarters in Munich, Germany, and is represented in 19 countries. For more information, please visit

About Lease Car of the Year

The selection of the Lease Car of the Year is an opportunity for Alphabet to share its expertise about TCO and trendwatching with fleet managers. The initiative is defined by evaluating vehicles marketed in Belgium between 1 February of the year before and 31 January of the current year in terms of their potential for company fleets. After thorough desk research on these new models, the jury drew up a short-list with the top 3 per category during a kick-off meeting in February. On 26 March, the jury conducted road tests, accounting for 25% of the total points. The remaining points were determined by the quality of the importer and dealer network (10%) and a set of objective criteria (65%) including fuel consumption and CO2 emissions, safety, tax treatment as a benefit in kind, marketability and leasing rate.


For more information, please contact: Ann Massart, Press Relations, Alphabet Belgium 03/459.59.71 or