Christel Reynaerts new CEO Alphabet Belgium & Luxembourg

posted on December 02, 2014

Jan van Roon, who has been Managing Director for Alphabet Belgium and Luxembourg since May 2009, is set to hand over the reins to Christel Reynaerts on the 1st of June 2015. Since 1979, Jan assumed various positions in Sales, Marketing and General Management in The Netherlands, Belgium and Europe.

A man with an inspiring leadership style, Jan brought the acquisition of ING Car Lease by BMW Group for Belgium and Luxembourg to fruition in 2011. Under his management, Alphabet drove up the company's fleet size by 67% in Belgium and 57% in Luxembourg.

Jan van Roon: “As the Managing Director for Alphabet Belgium and Luxembourg, even in times of change it was always my endeavour to ensure maximum stability for staff, customers and suppliers alike.”

Alphabet is a dynamic business, where innovation and customer focus are the main drivers of everything the organisation undertakes. As such, the mobility solutions under development today will be part of our everyday lives tomorrow.

“Christel is taking the helm of a potent organisation with ambitious aims. I have every confidence that, given her healthy team spirit, she will continue to develop and build Alphabet on a sustainable basis to exceed our customers' expectations”, Jan van Roon says.

“After spending 10 years at BMW headquarters in Munich, I am truly delighted to be taking on this new professional challenge in my home country as from June, 1. I am very much looking forward to continuing the excellent work put in by Jan Van Roon. Jan has set up a strong organisation that has a long-term vision and highly motivated staff,” Christel Reynaerts comments.

Since January 2012, Christel has been serving as Head of International Corporate Sales at BMW Group. Since she joined BMW Group in 2005, she consecutively held the posts of Head of International Sales at Alphabet International (2005-2008) and Head of Commercial Finance at BMW Financial Services (2008-2012).

Christel is originally a qualified interpreter who speaks 5 languages. Her experience in developing and implementing strategies in an international customer-led environment, combined with her pragmatic and consultative style, make her ideally suited to lead the onward growth of Alphabet Belgium and Luxembourg.

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About Alphabet

Alphabet is a leading provider of Business Mobility in Europe. As such, it enables companies to manage their corporate mobility in an economical and sustainable way. Founded in 1997 as a division of BMW Group, Alphabet has gathered extensive knowledge of international fleet management and leasing. Its comprehensive portfolio includes consulting and funding as well as smart management products and services for company fleets. Alphabet’s Business Mobility solutions are tailor-made to meet specific corporate requirements. Alphabet has more than 550,000 cars of all makes under management in 18 countries and is ranked fourth in the market. In Belgium, Alphabet manages more than 40.000 vehicles today, earning Alphabet a spot in the top 3. Applying its expertise and technology, Alphabet also pioneers the creation of Advanced Mobility Solutions: AlphaElectric offers companies comprehensive eMobility, while AlphaCity is a cost-effective Corporate CarSharing option. For more information, please visit


For further information, please contact:

Ann Massart, Press Relations, Alphabet Belgium, 03/459.59.71 of