Car fleet CO2 emissions down to 113 gr/km in 2014

posted on February 27, 2013

After amply over-achieving the target of driving down the average emission levels of its car fleet to 120 gr/km in 2012, Alphabet Belgium has just signed a new contract with the Bond Beter Leefmilieu (Better Living Environment League) on 27 February 2013. By doing so, the lease company undertakes to roll back the emission levels of its car fleet even further to just 113 gr/km in 2014. Alphabet, which saw itself awarded Gold Fleet status with this endeavour, has also expressed its commitment to effect a further reduction to just 95 gr/km by 2020. On the same date, Alphabet’s Dutch subsidiary stepped up to the plate and also signed the Cleaner Car Contract.

A joint effort together with the customers

To effect a CO2 emission level of 120 gr/km, Alphabet enabled its customers to include fuel miser cars as part of their car fleet against favourable terms. This approach resulted in the accelerated greenification of the entire fleet, which saw Alphabet accomplishing its stated ‘Gold Ambition’ of 120 gr/km a lot sooner than expected.

Jan van Roon, Alphabet Belgium CEO, explains: “From the get-go, Alphabet endorsed this ambition together with the Bond Beter Leefmilieu. But we were also keen to prevent this aim from remaining a stated ambition on paper only. Which is why we sought to work together with our customers from the very outset. Something we will continue to do over the years ahead. This is the only way to make a difference and to turn your aim into a reality.”

Transparent on sustainability

The signing of the new Cleaner Car Contract seamlessly fits in with Alphabet’s strategy to do business openly. An apt example being the fact that we are clearly and publicly setting a CO2 emission. “In this case, it is not just about transparently sharing your CO2 emission levels with the outside world, it is also about making it clear to your customers that driving sustainable motoring is also effectively cheaper”, says Jan van Roon.

About Cleaner Car Contracts

Cleaner Car Contracts is a scheme set up by the Bond Beter Leefmilieu by which the leading lease companies show that car fleets can be made fuel efficient and less harmful to the environment at a much faster pace than is required under European regulations.

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About Alphabet

Alphabet is a provider of business mobility in Europe. As such it helps companies to manage their corporate mobility in an economical and sustainable way. Founded in 1997 as a fleet management division of BMW Group, Alphabet has gathered extensive knowledge in fleet management and leasing. Based on this know-how the company creates innovative and flexible business mobility solutions that fit customers’ needs in 19 countries. Alphabet has more than 500.000 cars of all makes under contract and is ranked fourth in the European market. In Belgium, Alphabet manages more than 35.000 vehicles, earning Alphabet a spot in the top 4. The organisation offers a wide range of products and services including consulting, financing and car-related services, as well as comprehensive management programmes for corporate fleets.


For further information, please contact: Ann Massart, Press Relations, Alphabet Belgium 03/459.59.71 of

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