Bridgestone adopts eMobility with AlphaElectric

AARTSELAAR, Belgium, 12 May 2014 - Bridgestone Europe has added revolutionary all-electric BMW i3 vehicles to its fleet, clearly underlining the company's faith in this concept of sustainable mobility.

Vehicle charging points at Bridgestone's European headquarters near Brussels were officially made operational on 9th May with AlphaElectric, a comprehensive electric-vehicle fleet solution from Alphabet.

"Bridgestone and Alphabet share the same vision of sustainable mobility and this logically brought both companies together to support the deployment of the all-electric BMW i3" says Franco Annunziato, CEO and President, Bridgestone Europe.

Bridgestone's choice of the BMW i3 is guided by the company's commitment to a sustainable society, established in a long-term environmental policy focused on ecological conservation, resource conservation and reduction of CO2 emissions. Furthermore, Bridgestone, the world's largest tyre manufacturer, was selected by the BMW Group as a sole supplier to develop a range of tyres for the i3 electric vehicle.

AlphaElectric is a product of leasing company Alphabet, a leading provider for business mobility in Europe. It allows fleet managers to make informed decisions about the integration and the use of plug-in vehicles in their car fleet. "Initiatives like the one from Bridgestone support our vision and are a major contribution to the acceptance of sustainable mobility solutions", says Jan van Roon, Managing Director Alphabet Belgium.

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About Alphabet

Alphabet is a leading provider of Business Mobility in Europe. As such, it enables companies to manage their corporate mobility in an economical and sustainable way. Founded in 1997 as a division of BMW Group, Alphabet has gathered extensive knowledge of international fleet management and leasing. Its comprehensive portfolio includes consulting and funding as well as smart management products and services for company fleets. Alphabet?s Business Mobility solutions are tailor-made to meet specific corporate requirements. Alphabet has more than 536,000 cars of all makes under management in 19 countries and is ranked fourth in the market. In Belgium, Alphabet manages more than 38.000 vehicles today, earning Alphabet a spot in the top 3. Applying its expertise and technology, Alphabet also pioneers the creation of Advanced Mobility Solutions: AlphaElectric offers companies comprehensive eMobility, while AlphaCity is a cost-effective Corporate CarSharing option. For more information, please visit


For further information, please contact: Ann Massart, Press Relations, Alphabet Belgium 03/459.59.71 of

About Bridgestone Europe

Bridgestone Europe (BSEU), with European headquarters in Brussels, Belgium, is a key regional subsidiary of Tokyo-based Bridgestone Corporation, the world's largest manufacturer of tyres and other rubber products. Bridgestone Europe operates an R&D center, 8 plants and offices in more than 30 European countries, with over 13,000 employees. BSEU's premium tyres are sold both within Europe and globally.

For more information about Bridgestone Europe please visit or find us on Facebook and Twitter.

Media information: G. Meylemans: +32 2 714 68 40

In the press

Link2Fleet: Bridgestone Europe neemt dankzij AlphaElectric meerdere BMW i3 in gebruik: NL - FR

Fleet Management: Bridgestone neemt het voortouw in eMobility met AlphaElectric: NL - FR

Fleet Europe: Bridgestone opts for BMW i3: ENG