Alphabet enlarges management team to support strong growth

AARTSELAAR, 19 March 2014 - Leasing company Alphabet has recently enlarged its management team. Anne-Marie Alderweireldt is the company's Controlling & Risk Manager, while Kevin Clemens and Joke Vinckx have reinforced the Sales team. These appointments enable the company to optimise the quality of its services and of its internal structure.

"We needed to strengthen our management team because of our ever-growing fleet, our continuous pursuit of enhanced service provisioning and the harmonisation of reporting activities", said Jan van Roon, CEO of Alphabet Belgium. "So we are particularly proud to welcome Anne-Marie, Kevin and Joke."

Anne-Marie Alderweireldt has more than 17 years of experience at BNPParibas Fortis Group where she acquired financial experience at managerial level in the fields of Credit & Risk Management and Corporate Performance Management. With her extensive knowledge she will bring together in one department at Alphabet all operational and financial risk activities. As a Manager Controlling & Risk she will also make the link with the financial results.

Before joining Alphabet, Kevin Clemens, now Field Sales Manager, worked for many years for OCE Belgium, now part of Canon Belgium. At that company he headed various sales teams first for Flanders and later for all of Belgium. At Alphabet he now manages a team of two team leaders and 11 account managers.

Joke Vinckx has been named Office Sales Manager. She joined Alphabet five years ago as Acquisition Consultant and advanced to become a team leader and ultimately manager. She previously worked at American Express Business Travel as supervisor for Janssen Pharmaceutica and Agfa Gevaert. In her present position she is responsible for the day-to-day running of the commercial department in the office and for Sales accounting and Sales reporting.

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About Alphabet

Alphabet is a leading provider of Business Mobility in Europe. As such, it enables companies to manage their corporate mobility in an economical and sustainable way. Founded in 1997 as a division of BMW Group, Alphabet has gathered extensive knowledge of international fleet management and leasing. Its comprehensive portfolio includes consulting and funding as well as smart management products and services for company fleets. Alphabet?s Business Mobility solutions are tailor-made to meet specific corporate requirements. Today, Alphabet has more than 536,000 cars of all makes under management in 19 countries and is ranked fourth in the market. In Belgium, Alphabet manages more than 37.500 vehicles, earning Alphabet a spot in the top 4. Applying its expertise and technology, Alphabet also pioneers the creation of Advanced Mobility Solutions: AlphaElectric offers companies comprehensive eMobility, while AlphaCity is a cost-effective Corporate CarSharing option. For more information, please visit


For further information, please contact: Ann Massart, Press Relations, Alphabet Belgium, 03/459.59.71 or