Norbert van den Eijnden becomes Head of Alphabet International

International fleet service provider announces new head from January 2009 on.

MUNICH, 8th January 2009 – Norbert van den Eijnden will take over the responsibility as Head of Alphabet International from Karl-Heinz Kral, who oversaw the international fleet management of the BMW Group for the last 4 years. As CEO of Alphabet Germany Mr. Kral will focus on the further development of the German business and will finalise the integration of Alphabet and LHS.

Before joining the BMW Group as CEO of BMW Financial Services in the Netherlands in March 2008, Mr. van den Eijnden had held during 13 years several positions at Athlon Car Lease International, finally as CEO. He started his career in the 80ies and joined Mercedes Benz Netherland and Volvo Leasing as responsible manager. Mr. van den Eijnden (born 1959) holds a degree in Technical Business Administration (University of Eindhoven) and passed the Advanced Management Program at the Nyenrode Business University.

Statement van den Eijnden: “I would like to thank Karl-Heinz Kral, who hands over a company well on track. Alphabet is strongly positioned and I am honoured to be responsible for its further development. The task is however challenging as the business environment get’s rougher. Clear and consistent goals and objectives as well as perfect teamwork become ever more important.”

Statement Karl-Heinz Kral: “I am happy that we could hire an outstanding expert in international fleet consulting and management to take over as head of Alphabet International. I look forward to cooperate with him closely in the future.”