World Bronze Medal

International fleet service provider, Alphabet won the bronze medal with its new corporate image film at the New York Festivals. Topic: Fleetmanagement is a complex task...

Munich, February 2008

International fleet service provider, Alphabet won the bronze medal with its new corporate image film at the New York Festivals. Topic: Fleetmanagement is a complex task.

MUNICH, February 26, 2008 - Alphabet, the international fleet service provider, won the bronze medal in the category Corporate Image at the New York Festivals. The price was awarded in New York on 31st of January. This was the first corporate image film ever produced by Alphabet. The fleet service provider uses the film to introduce the company to customers at trade fairs, events and conferences.

The 3.20 minutes present the complexity of international fleet management solutions and show the proactive and entrepreneurial spirit in which Alphabet realises fleet management solutions. Important attributes of Alphabet, such as delivering first class service, offering customised solutions and having multi-make solutions are expressed in the film with a surreal and dynamic visual language. Alphabet‘s brand values, are well illustrated in the film whose key issue is customer intimacy.

Dr. Nancy Storp, General Manager International Planning & Marketing points out: “Overall the film shows Alphabet’s portfolio but - even more important - also lets the viewer feel the Alphabet spirit.” The New York Festivals are now in their 51st year and have therefore a long history in honouring creative communications throughout the world. The Alphabet film was produced script to finish by Fiction Films GmbH, Munich.

To see the film, please use this link:
Corporate Movie