Service Award Win

28 February 2006

Alphabet has won an influential customer satisfaction survey among UK car fleet operators.

Alphabet, which is a BMW Group company and operates a fleet of 28,000 vehicles in the UK, topped the 2005 Landmark Pre Sale Customer Satisfaction Index Survey with the industry's highest score since 1999.

The survey questioned nearly 400 fleet operators throughout last year, asking them to rate their leasing suppliers on first contact, response and follow-up, communications and products. It was carried out by automotive research and development consultancy, APD.

Alphabet scored 87.95% on customer satisfaction. The average rating for the 19 leasing companies surveyed was 84.09% and the lowest was 76.3% over the year.

Richard Schooling, commercial director of Alphabet, said: "We are always trying to improve, and recognition through the APD survey is very rewarding. We run a scorecard measuring the effectiveness of the business in many areas and the CSI Survey results contribute so they are a key part in providing the business focus for what we are striving to achieve.

"The success in the 2005 survey was the culmination of three years of work including significant investment in a far larger and restructured sales team. We have invested in their training and development and expanded our product portfolio to offer a vehicle solution for all businesses."

Alphabet offers one of the most comprehensive car scheme portfolios in the UK, including AlphaDrive, the fleet industry's first complete vehicle funding package. AlphaDrive encompasses company cars, a structured employee car ownership scheme and offers scope for employers to offer motoring benefits to all their other employees.

About apd

apd (alchemy performance development ltd ) is a specialist automotive research, training and personnel development company. The company conducts international research in the automotive sector throughout Europe including and customers includes vehicle manufacturers, franchise dealer networks and independent leasing companies. Other specialist areas include development and implementation of cost effective CRM programmes linked to assessment and training programmes, automotive webcentric and conventional surveys and bespoke customer, brand and product research.


Alphabet contact: Amanda Philp on 0870 50 50 100