New Business Line Manager in the Netherlands

19 April 2006

Anne Brons has joined Alphabet as the new Commercial Director for Alphabet Netherlands. With his appointment, the international multi-make fleet services company is ensured of further growth in the Dutch fleet market.

On 1 February 2006, Anne Brons (37) took over the reins at the Dutch division of Alphabet, the international multi-make fleet services company that is part of the BMW Group. With this appointment, Alphabet has gained a valuable expert in the Dutch lease market. Anne Brons has been active in the lease industry since 1994, in various positions with Auto Lease Holland and, after the merger, as Account Director with LeasePlan.

As part of his responsibilities in the Dutch market, Anne Brons has plans to step up Alphabet’s current growth - by expanding the company with new, experienced employees, by intensifying relations with existing clients, and by appointing a dedicated team that focuses exclusively on international clients and prospects. These actions, in addition to innovative fleet products such as AlphaDrive and U-Turn, make an excellent combination. Anne Brons comments, “Of course, price is important, but Total Cost of Ownership entails more than just a lease rate. Time and again, we find room to develop our services in this field, so that we can offer more value to our clients”.

Alphabet International Contact: Catherine Lindner on +49 89 382 52141