New Business Line Manager in Austria

18 January 2006

With the appointment of Alexander Nageler, Alphabet takes on board extra expertise in sales and marketing for the Austrian market. This international supplier of fleet management and finance services for all vehicle brands thus takes a decisive step in its strategy of expanding its existing customer base, while acquiring new clients in the highly-competitive Austrian fleet sector.

Alexander Nageler, 34, has been one of Alphabet’s top people in Austria since December 1st 2005, representing this international supplier of fleet and financial management services for all brands of vehicle. Alphabet thus takes on board a specialist in sales and marketing who is extremely well-placed to implement fully the company’s fleet solutions and international account-management services. Alexander Nageler previously held the post of International Sales Manager of Lease Plan, and was before that a branch manager of Belluti Planen, a manufacturer of industrial textiles based in Vienna (Austria).

As the person responsible for the Austrian market, Alexander Nageler has set himself the objective of winning even more market share for Alphabet in the course of 2006. The Austrian fleet sector shows great potential for growth, but is characterised by increasing competition. This native of Lienz (Austria) has therefore made it his mission to increase the market profile of Alphabet: “Alphabet is, as division of the BMW Group, a company with enormous growth potential. My experience as a specialist in sales and marketing in the fleet management sector will be useful to me in my endeavours to build on Alphabet's excellent reputation in Austria as a supplier of premium products.” Mr Nageler also places great emphasis on the winning of new customers and reinforcement of the existing client base.

Alphabet International Contact: Catherine Lindner on +49 89 382 52141