Fleet Car Showroom goes live

Alphabet's expertise is now available on a microsite

MUNICH, 14/07/2011 – Alphabet, the international fleet management provider, today launched a microsite bundling key data on fleet cars in one convenient spot. The Fleet Car Showroom presents a careful selection of cars and gives details about each model such as CO2 emissions, fuel consumption and horsepower. The multimedia site also features photos and films highlighting the different models. Visitors can download profiles of the cars from the site for a closer look at each one. Fleet managers and other decision-makers can easily pass the information to colleagues and staff members using the social media “share” function. The Fleet Car Showroom has been designed for display on mobile devices, such as iPads and smartphones.  

"To build up an intelligent car pool is a complex business, and collecting all the information about the models is time-consuming", says Nancy Storp, Head of International Sales and Marketing. "Our customers are getting the very best from our years of expertise. The Fleet Car Showroom displays everything they need to know at a glance and has emotional appeal as well."

Fleet Car Showroom goes live (PDF, 27.4 KB)