Alphabet International consolidates its overall

International fleet service provider Alphabet consolidates its results in 2009 despite the difficult market environment. Total units under management across Europe remain constant at 320,000 contracts. To assure premium service levels and leading products Alphabet improved its existing customer service offers and, with developing new services, went beyond this.

MUNICH, 11/08/2010 – Alphabet International, the multi-make fleet service provider, announced that it consolidated its overall results in 2009 at 320,000 contracts reflecting a stable performance throughout the past year. This applies without exception to all Alphabet countries. Considering the European new business market dropped by 22.4 % this is a very strong result. "Last year’s market challenges made everyone step back and re-assess plans and strategies. We are very proud to have achieved these results", says Norbert van den Eijnden, CEO of Alphabet International. "Generally, Alphabet has grown at an average rate of 27% p.a. over the last five years. Throughout the last year we have strengthened and further developed our services with a focus on our existing customers. The results reflect our consistent efforts to build our relationship with our customers and meet their needs, even in this challenging market environment" he continues.

 As a BMW group division, Alphabet plays a strategically important role for its parent company, particularly during last year’s market challenges. Alphabet fits well with the mobility strategy of the group and will continue to strengthen its structure in order to further develop its products and premium service levels.

 Due to the importance of the steadily growing full service leasing market, BMW Group would like Alphabet to actively take part in the ongoing process of the European market consolidation.

 Norbert van den Eijnden says: "Last year the main emphasis was on stabilising and strengthening our customer relationship to ensure premium quality service on a deep and comprehensive level. We will continue this in 2010. Having guaranteed the best service for our existing clients even in times of uncertain market development, we are now looking forward to providing these services to a considerable potential of prospect targets. "

About Alphabet

Alphabet is one of the fastest growing international fleet management suppliers, financing and leasing for all makes of vehicles. Established in 1997 in the UK, Alphabet today manages more than 320,000 cars in 13 countries. As a BMW Group Division, Alphabet maintains the same high quality standards, commitment to excellence, and passion for creating individual and sustainable solutions. Alphabet’s headquarters are located in Munich, Germany. More information is available at www.alphabet.com

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Alphabet International consolidates its overall results/ Increase of the European portfolio (PDF, 44.3 KB)