2007 Frankfurt International Motor Show

Alphabet Fleet Management will be discussing the issue of holistic fleet management at this year’s Frankfurt International Motor Show (IAA). Sustainability as a major element in strategically aligning a vehicle fleet with a view to meaningful ecological and economic considerations...

11 September 2007

Alphabet Fleet Management will be discussing the issue of holistic fleet management at this year’s Frankfurt International Motor Show (IAA). Sustainability as a major element in strategically aligning a vehicle fleet with a view to meaningful ecological and economic considerations.

MUNICH – 13. September 2007. International fleet service provider Alphabet will be informing visitors to the BMW Group booth (No. F3.0 A10) about developments and trends in fleet management and leasing business. Under the motto “See What’s Driving the Future”, the 62nd IAA will be focusing on such issues as sustainability and climate protection, and will be offering fleet management decision-makers interesting approaches to the rising need for solutions in connection with these questions.

Alphabet Head Karl-Heinz Kral: “When the world’s largest and most important trade show in the automotive industry focuses on the issue of sustainability, it shows that we are moving in the right direction. With our sustainable fleet management approach, we are already travelling the road to a holistic view of the vehicle fleet. The objective in this connection is to establish a correlation between efficiency aspects and environmental considerations. As we see it, fleet management that embraces economic and ecological responsibility goes far beyond what can be summed up by the term ‘Green Fleet’, alone. Ultimately, we are striving for the responsible use of all resources that are relevant throughout the entire lifecycle of a fleet vehicle.”

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About Alphabet
Alphabet is one of the fastest growing international providers of sustainable fleet management, financing and leasing for all makes of vehicles. In April, Alphabet acquired LHS Leasing-und Handelsgesellschaft mbH and DSL Fleetservices GmbH in Germany, resulting in a combined portfolio of more than 250,000 units under management. Alphabet is a division of BMW Group and maintains the same high quality standards, commitment to excellence, and passion for creating individual solutions. Established in 1997, the company is present in Australia, Austria, Belgium, Denmark, Finland, France, Germany, Italy, Mexico, the Netherlands, Norway, UK, Spain, Sweden and Switzerland. Established in 1997 in Great Britain, Alphabet’s international headquarters is located in Munich, Germany. More information is available at: www.alphabet.com

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Alphabet contact: Alexander Beck on +49 89 382 13 525