10th Anniversary of Alphabet
International fleet service provider, Alphabet reaches ten years with a total of 186,114 units under management today...
Alphabet Celebrates 10th Anniversary
22 May 2007
International fleet service provider, Alphabet reaches ten years with a total of 186,114 units under management today.
MUNICH 21 May 2007 – Alphabet, the multimake fleet service provider, today celebrated its 10th anniversary. Having started in 1997 in the United Kingdom, Alphabet today has a total of 186,114 units under management.
Karl-Heinz Kral, Head of Alphabet, said: “After 10 years, our employees now number over 440 across 14 countries and are everywhere known for their in-ternational spirit and dedication to customer service.”
According to Kral, 10 years ago customers were unhappy with the service levels they received from their current providers, so Alphabet had to set out to change that. “Today, we are firmly established as an international premium fleet service provider”, Kral said. Alphabet imple-mented close international teamwork structures and cooperation between countries, which form the basis for international customer care and best practice sharing. The sales and marketing organi-sation for example reflects this: The local teams are the in-country experts and provide local ac-count management. The international team streamlines communication, supports the countries, and provides account management to customers with global fleets.
Sustainable Fleet Management
Since 1997, fleet management has changed a lot, and companies have switched their focus to new strategies. Today, Alphabet looks to continue its focus on sustainable fleet management (including fuel management, driver management, and cost management) to help customers operate fleets that improve total costs, improve productivity, attract employees, and generate a positive corporate image. This works only with know-how and customer understanding through consultation, advice and internal best-practice sharing. Therefore, Alphabet places great im-portance in learning from customers and, at the same time, providing them with fleet intelli-gence, for example with the annual Fleet Intelligence Forum.
John Graham, Finance Director at Alphabet customer NSPCC (National Society of Prevention of Cruelty to Children, Great Britain), said: “We receive excellent service from Alphabet and are very comfortable with them as a provider. Over the 10 years of our partnership, we have never looked at moving away from Alphabet although we regularly hold competitive reviews to ensure that the charity is getting the best value for money. It is a very good relationship.”
Karl-Heinz Kral concluded: “We have worked very hard to build a company that delivers top-notch fleet service with a proven track record of successful product innovation and strong in-ternational network. Our dedicated team has made this possible. It’s their spirit and drive for excellence that ensures our future success.”
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About Alphabet
Alphabet is one of the fastest growing international providers of fleet management, financing and leasing for all makes of vehicles. Established in 1997 in the United Kingdom, the company currently manages over 186,114 cars (together with LHS and DSL Fleetservices more than 230,000 units under management) in 14 countries. As a BMW Group Division, Alphabet main-tains the same high quality standards, commitment to excellence, and passion for creating indi-vidual solutions. In April 2007, the company took over LHS Leasing- und Handelsgesellschaft mbH and DSL Fleetservices GmbH. This transfer makes Alphabet a Top 10 European fleet service provider and Top 3 German fleet service sector, with over 230,000 units under man-agement. The company is present in Australia, Austria, Belgium, Finland, France, Germany, Italy, Mexico, the Netherlands, Norway, UK, Spain, Sweden and Switzerland. Alphabet’s growth is set to continue in 2007 with expansion into two new markets: Operations in Mexico were launched 18 April and marked Alphabet’s first steps in the Americas. Denmark is set to follow in July. Alphabet’s international headquarters is located in Munich, Germany. More information is available at: www.alphabet.com.
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Alphabet contact: Nancy Storp on +49 89 382 55 823
